CI/BI

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Brand Concept

Luxury Life is the principle of ‘The iaan Exordium' where the best of the best meet.
Exordium, meaning the beginning and origin of things, is a brand for the highest premium residential-commercial combined residences, reflecting the philosophy of the Daewoo Development Co.,Ltd.- Engineering & Construction, which strives to create the world’s best residential spaces.

The iaan Exordium brand is designed to create top-notch premium life spaces suited to global leaders. The Exordium brand has recently risen to the highest ranks of the residential-commercial combined residence brand groups in Korea, after building iaan Haeundae Exordium complexes and iaan Taehwagang Exordium complexes. As such, Exordium, encompasses the current value and future premium value, and is set to become the best brand.

Brand Identification

Everyone wants to live an Exordium residence but only a few can

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